Is Google Tag Manager GDPR?

Let Cookiebot CMP automatically control all third-party tags (like Google Analytics, Facebook pixels and more) based on the consent state of your end-users, so that your use of Google Tag Manager (GTM) is compliant with the strict GDPR requirements of always obtaining the prior consent from visitors before processing

Is GTM secure?

Myth #2: GTM is not secure (You can run malicious code from GTM) Reality: GTM is as secure as your internal security and governance procedures. GTM has many built-in security features that allow you to: Specify user access levels and restrict edit and publish permissions.2019-05-17

Where do I put Google Tag Manager code?

The first code block is best placed immediately after the web page’s opening tag, or as high in the as possible. This helps to ensure that your Tag Manager configuration is available and ready when the rest of the page loads.

What can I do with Google tags?

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app.

What can be tracked with Google Tag Manager?

You can also use Google Tag Manager to track the data that you collect from external tracking websites. Some of the examples include LinkedIn Pixel, Google Ads, Facebook Pixel, and Google Analytics. In fact, you can track conversions and transactions as well.

What is Google Tag Manager and do I need it?

Google Tag Manager is a free tag management system that allows you to manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code.

Is Google Tag Manager a security risk?

Hackers Won’t Take Over Your Site Through GTM Google Tag Manager has the same risks that you’ll have with any system where people need to log in. In this case, GTM requires a Google Account to log into GTM, which can be a Gmail address or any email address that you associate with Google.2015-06-02

What can I use Google Tag Manager for?

Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track activity across your sites and apps, and the intuitive design lets you change tags whenever you want.

Is Google Tag Manager paid?

Google Tag Manager is a free tool that consolidates your website tags with a single snippet of code and lets you manage everything from a web interface.2012-10-01

Is Google Tag Manager going away?

But it looks like Google Tag Manager isn’t going away anytime soon: its popularity is growing, more and more people are using it as their work tool, the number of free and paid GTM resources is also constantly increasing.2022-01-01

Is GTM a security risk?

1. GTM is a code-injection tool prone to security vulnerabilities. Since GTM is a code injection tool, it’s not only blocked by ad blockers. It also opens up your site to exploitation because its ability to insert code could open the door to hackers.

Does Google Tag Manager collect personal data?

Other than data in standard HTTP request logs, all of which is deleted within 14 days of being received, Google Tag Manager does not collect, retain, or share any information about visitors to our customers’ properties, including page URLs visited.

Are GTM templates safe?

It’s safe — the code that gets added uses a “sandboxed version of JavaScript,” which means the GTM team has gone to lengths to make sure that these templates can and should be publicly shared.2019-05-28

Is Google Tag Free?

Google Tag Manager (GTM) is a free tracking tool and management platform that allows the user to add marketing tags, or snippets of code, to your website to track and collect marketing data.

What can you do with Google Tag Manager?

What is GTM? Google Tag Manager (GTM) is a free tracking tool and management platform that allows the user to add marketing tags, or snippets of code, to your website to track and collect marketing data.

How do tags work on Google?

Tags are snippets of code which are added to a site to collect information and send it to third parties. You can use tags for all sorts of purposes, including scroll tracking, monitoring form submissions, conducting surveys, generating heat maps, remarketing, or tracking how people arrive at your site.2018-01-30

Why should I use Google Tag Manager?

Increase your agility. Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track activity across your sites and apps, and the intuitive design lets you change tags whenever you want.

Is Google Tag Manager required?

When it comes to tags on your website, it is a line of code that is able to send important information to some third-party tool, like Google Analytics. Tags need to be added to each page of your website unless you use a tag manager.2018-03-23

When should I use Google Tag Manager?

Use Tag Manager to manage tags (such as measurement and marketing optimization JavaScript tags) on your site. Without editing your site code, use Tag Manager to add and update Google Ads, Google Analytics, Floodlight, and third-party tags.

10 cool things you can do with Google Tag Manager | by

Google Tag Manager is a free service that allows easy injection of tags on websites. In simple words, Tag Manager helps you fire JavaScript code, such as Google Analytics tracking code on your

What Is Google Tag Manager and Why Use It? The Truth About

Once you get over the learning curve, what you can do in Google Tag Manager is pretty amazing. You can customize the data that is sent to Analytics. You can set up and track basic events like PDF downloads, outbound link clicks or button clicks. Or, complex enhanced ecommerce product and promotion tracking.

Tag Manager overview – Tag Manager Help – Google

When Tag Manager is installed, your website or app will be able to communicate with the Tag Manager servers. You can then use Tag Manager’s web-based user interface to set up tags, establish

Google Tag Manager: A Simple Tutorial – HubSpot

Google Tag Manager does a few things: first, it allows your developers and IT department to focus on bigger-picture tasks by eliminating the burden of coding each individual marketing tag. Second, since Google Tag Manager codes the tags for you, it significantly reduces the possibility of human error.

What Is Google Tag Manager, and How Do You Use It?

Google Tag Manager has a preview mode that will show you if your tags are set up correctly and firing as you navigate through the site. As long as the container script is on the site, even before you hit Publish for the first time, you can double-check any new tags to make sure they fire when you want them to.

Google Tag Manager Use Cases – 99 Ideas – Analytics Mania

Usually, every GTM journey starts with the installation and basic tracking. Since there are different entities that can be tracked, naturally, there are different solutions for them. #1. Track website page views #2. Track page views of a single-page website or web application. #3. Track Accelerated Mobile Pages (AMP).

What is The Google Tag Manager? Learn Everything About GTM

Google Tag Manager is free to use and setting up your account is simple. 1. Visit the Google Tag Manager Setup page 2. There will be a box to click and create an account. 3. You’ll be asked to submit basic information, like your account name (the name of your company works fine), country, website URL, and more. 4.

11 Reasons Why You Should Use Google Tag Manager in 2022

Google Tag Manager allows you to give account access to multiple people, with different levels of viewing, editing, and publishing privileges. This feature provides convenience for agencies wanting to give multiple employees access or needing to share access with clients while ensuring only certain individuals have master control.

What Is Google Tag Manager? Do I Need It For My Website

Within Google Tag Manager, you can set up something called a ” trigger “. Essentially, with a trigger, you can send data to your analytics platform, such as Google Analytics, when users do certain things like click or scroll. You can already do this without Google Tag Manager, but you will have to ask your development team to set it up.

How to Implement Google Analytics With Google Tag Manager

Using Google Tag Manager, you can deploy different types of tracking codes (tags) such as the Google Analytics tracking code on your site without needing to edit your website’s code. Similarly, you can add codes for event tracking, conversion tracking, remarketing, and more using the Tag Manager.

Benefits of Website Tag Management – Google Tag Manager

Deploy Google and third-party tags. With Tag Manager, you can add or change your tags as needed. Tag Manager supports all tags and offers easy-to-use turnkey templates for a wide range of Google

Tag Manager for mobile apps – what's new – Tag Manager Help

Google Tag Manager uses Google Analytics for Firebase’s events, params, and user properties as its input. Visit the Tag Manager developer documentation to learn how to get started with Android and

Google Tag Manager: an introduction – Yoast

Because Google Tag Manager allows you to add JavaScript to your site, you can use it for a lot of things. You can use it to get more insight into the behaviour of visitors on your site – ‘events’, like clicking on a button – but also to get tags of third party tools on your site. It will even help you to add structured data to your pages!

Google Tag Manager vs Global Site Tag (gtag.js) – Fully

Working with Google Tag Manager is quite easy. You can deploy all your tracking Tags such as quotes from Google Analytics or Google Ads through its central interface. You can also put your Facebook Pixel into a custom HTML Tag and deploy it on Google Tag Manager. In fact, you can do much more with Google Tag Manager than with the Global Site Tag.

Google Tag Manager Tutorial: A Step-By-Step Guide to

The Google Tag Manager platform allows you to manage all your tracking tags in one place. And GTM also allows you to install tags without manually editing your website code. Simply put, Google Tag Manager is an effective, accurate, and efficient way to manage your website tracking.

What Is Google Tag Manager? How Does It Work With GA

Google Tag Manager (GTM) is a tag management system (TMS) that allows users to easily add and edit snippets of custom or templated code–called tags–to a website. Tags can add analytics tracking, manage advertising pixels, or create additional site functionality. GTM includes dozens of predefined tag templates requiring no custom coding.

Google Tag Manager API – Overview | Google Tag Manager

The Google Tag Manager API exposes each of the entities as a resource. A list of resources of a particular kind make up a collection. The API exposes each collection at a URI that can be queried to

Google Tag Manager and cookie consent | Compliance with

Google Tag Manager can be used to deploy analytics and marketing cookies on your website, which means that you will need the prior consent from users in order to lawfully use Google Tag Manager in the EU. Statistics and marketing cookies must be deactivated by default until a user has given their prior consent.

Google Analytics and Google Tag Manager Code: Do I Need

Well, if all that you use on your website is Google Analytics, Google Tag Manager won’t save you much time. But, if you are using many tracking “tags”, Google Tag Manager can save you lots of time, speed up your website, and, yes, make it easier for non-techies to add tracking for various platforms. About Latest Posts Richard Cummings

7 "Must Have" Google Tag Manager Tracking Tags – Data Driven U

As you’re probably aware, Google Tag Manager (GTM) simplifies the often difficult (but necessary) task of adding tracking tags to your website. Inside Tag Manager, you’ll find over 70 pre-built tag templates you can quickly install and use to improve your website tracking and user experience.

How to Add Tags in Google Tag Manager the Right Way: Step

That way, you can always revert back to any version in one click should something bad happen. Conclusion. The examples above are some of the basic tags or software you might add inside Google Tag Manager. There are other advanced and more useful ways you can use GTM though.

Google Tag Manager API – Developer's Guide | Google Tag

Use the Tag Manager service object to query the Tag Manager API to do the following tasks: Retrieve the Greetings container for the authenticated Google Tag Manager account. Create a new workspace.

What can you track with google tag manager Jobs

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Google Tag Manager – Google Marketing Platform

Google Tag Manager delivers simple, reliable, easily integrated tag management solutions— for free. Start for free. How tag management solutions can help. Increase your agility. Efficiently add and update your own website tags to better understand conversions, site analytics, and more. Integrate easily.

Google Tag Manager and Google Analytics: A Tutorial for

Google is providing great and free tools for marketing professionals and website owners: Google Analytics and Google Tag Manager.. More than 27 Million websites are using at Google Analytics, and a bit less little than 4 Million have Google Tag Manager installed.. Do you use Google Analytics? With Google Tag Manager? Did you know that you can use these two tools for a more sophisticated

What's the Difference Between Google Analytics, Google Tag

Google Tag Manager is a tag management system that allows you to send information to multiple software tools using a system of tags. By installing the Google Tag Manager onto your landing page (s), you can quickly and easily control what analytics deploys and to what tool.

'Still Running' Google Tag Manager Tags – What To Do

Thus in GTM’s view, the tag is perpetually running. You can replace the callback with onHtmlFailure() to achieve the same result. It’s enough for either callback to be present for Google Tag Manager to actively wait for resolution. With tag templates, it’s the same thing. If you run this:

The Custom HTML Tag Guide For Google Tag Manager | Simo

First of all, Google Tag Manager can be blocked by browsers (e.g. Brave) and by ad/content blockers.This is a rising trend (with browsers’ tracking protections reducing the need for separate ad blockers). The second reason is that you are separating functionality and/or experience from the site itself.

Google Tag Manager and Cookies – Knowledge – CookiePro

Google defines tags as “segments of code provided by analytics, marketing, and support vendors to help you integrate their products into your websites or mobile apps.”. Tags are commonly used to set cookies, although they can be used to set other types of code such as tracking pixels. Tag management systems like Google Tag Manager allow

Google Tag Manager: Tracking Important Activity on Your

Now, you can go into Tag Manager and do it yourself. More flexibility – GTM is a powerful tool so there’s a lot more flexibility. Testing – When you create your scripts, you can test them out with a debug mode so you will break your website less often.

[Video] Cool stuff you can do with Google Tag Manager

[Video] Cool stuff you can do with Google Tag Manager & Analytics – Part 1 . If anyone has been following this blog for any length of time, you know I like to share my knowledge. So a few years back, I did a “Lunch & Learn” workshop for a local business networking group on the subject of Google Analytics. Fast

Google Tag Manager: A GA4 Beginner's Guide

Google Tag Manager (GTM) is a free tool by Google that allows you to quickly add tracking pixels and update tags on a website or app from a web interface. GTM allows site owners and team members

How to Implement Google Tag Manager's Tracking Tags in

The first thing you need to do is create a Google Tag Manager account. Here’s how to do so: Go to the Google Tag Manager webpage, then click the Start for free button to sign up. Sign in with a Google account. If it’s a company account, use the company email instead of your personal address.

How to Connect Google Tag Manager to Google Analytics

Google Tag Manager Variables are of 2 types – Built-in Variables are provided by the Google Tag Manager and User-defined Variables. One can use built-in variables directly or can create a variable from the built-in ones. Creating a variable is seldom needed as Google Tag Manager has provided much of the required variables.

Implement Video Tracking via GTM in Minutes – Elevar

How to implement video tracking via Google Tag Manager; Next, create a calculated metric in Google Analytics so you can get data like: The segment of users who watched videos on this page resulted in 10x more assisted conversions and 3x more last-click conversions than non-video watchers.

Events and Goals with Google Analytics and Google Tag Manager

You have to create new Tags and Triggers. Please follow these steps in Google Tag Manager: Go to Tag. Create a New tag. Choose the type Google Analytics – Universal Analytics. Select Event for the Track Type. Category (Required) is the name you give to a group of objects you want to track.

How To Check If You Have GTM Installed on Your Site – Elevar

View the tag assistant which will show you each Google tag you have installed on your site along with the status of each (green, blue, red). Here’s how to do it: These are the two best methods to check to see if you have Google Tag Manager installed on your website.

How do I add Google Tag Manager on Blogger? – Webmasters

Try the following: In the code of your container tag you should see this line. replace that line with this line – the change is highlighted in bold. Then copy the adjusted code in your blogger template and save the template – it should work now. When you then check the source code of the website you can see that the ‘&’ has been changed back by

An Introduction to Google Tag Manager | SEO – Moz

Google Tag Manager is a tool with a user-friendly, web-based interface that simplifies the process of working with tags. With GTM, you’re able to add, edit, and disable tags without having to touch the source code. While GTM is, obviously, a Google product, it’s hardly limited to just working with tags for other Google services like AdWords

How to Implement Google Analytics via Google Tag Manager

Do you want to implement Google Analytics via Google Tag Manager, but you lack the (technical) skills required? No worries, I have written this 20 steps guide to help you out. Google Tag Manager can be daunting at first. Tags, triggers, variables… yeah, I hear you thinking. After reading this guide you know exactly where to start.

Google Analytics and Google Tag Manager Code: Do I Need

This is where Google Tag Manager comes in. It manages all these code snippets — tags! — in one place. So instead of adding all that Google Analytics tracking code, you simply need to add your Google Analytics Tracking ID to Google Tag Manager. Google Tag Manager includes the tracking codes for most of the popular platforms.

Google Advises Against Using Tag Manager to Implement

Note that Google’s own structured data testing tool can’t read the markup when it’s implemented via Google Tag Manager. Barry Adams responded saying the best solution is to include it in the

Google Tag Manager Event Tracking Tutorial – Optimize Smart

Before you start event tracking via Google Tag Manager (GTM), do this… Before you implement event tracking via Google Tag Manager (GTM), make sure that you have enabled all the ‘built-in variables’ of type:. Pages; Clicks; Forms; Videos; Scrolling; Visibility; By doing this, these variables will be available to you when you create new tags and triggers later on for the purpose of event

Create a goal on google tag manager instead of Analytics

Create a goal on google tag manager instead of Analytics. I would like to create a goal (form filling) on google tag manager and have it automatically brought up on Analytics in “Administration” -> “View” -> “Goals”. After several failed attempts I can’t get my objects to show up on Analytics from Google Tag Manager

How to Create a New Container in Google Tag Manager

Google Tag Manager is a free tool that delivers simple, reliable, easily integrated tag management solutions. You have the ability to manage all of your website tags in an environment that doesn’t required editing code except for the initial setup of adding it to your website.

Google Tag Manager Fundamentals Flashcards | Quizlet

1. Decide which of your existing tag sites you can move into Tag Manager. 2. Decide which static and dynamic values you’ll want to pass from your website. 3. Choose which tags can collect the data you need. Which Tag Manager tag would you use to track metrics and dimensions in GA? Google Analytics Pageview Tag.

How to Install Google Tag Manager in Shopify (For Beginners)

If you haven’t, you can follow this walkthrough to do that. The entire process to add Google Tag Manager to your Shopify account should take no longer than 5 minutes. Sidenote: If you’re not using Shopify, check out our guides for how to use Google Tag Manager for WordPress or Squarespace. Now let’s get started.

Google Tag Assistant

Deploy tags in Google Tag Manager easily and safely with the Community Template Gallery. Deploy tags in Google Tag Manager easily and safely with the Community Template Gallery. Tag Assistant Beta. Sign in . Add domain. Domains. This browser is not actively debugging any domains. Click here to start debugging a new domain.

A Beginner's Guide to Google Tag Manager | Distilled

Then, click New (Tag). Then we can name the tag and select the tag type as Google Analytics, which is where we will be sending the data from the tag. You can also see below the other tag type options if you are sending data to a different platform. Next we will configure the tag’s settings. Ensure that the default track type of Page View is

Optimizing Page Speed with Google Tag Manager – Pilot Digital

What do you know: beyond limiting which pages your tags fire on with Page View triggers, Google Tag Manager also gives us the option to delay tags firing with either the Scroll Depth or Timer triggers. This is a great option for live chat or pop-ups, as they’re often displayed on a delay anyway.

How To Implement Facebook Pixel Using Google Tag Manager

Using Google Tag Manager (GTM) to help implement Facebook pixels will help you consistently and easily track conversion and events from your website, allowing you to prove the success (or failure) of your advertising while building valuable data inside of Facebook that can be used for future targeting.

How to use Google Tag Manager to show your clients results

In Google Tag Manager, you define triggers with tags to tell GTM when a tag should fire. A great example of a trigger is the “Page View” trigger, which can be used if you want to have your tag

Google Tag Manager Fundamentals Assessment 4 Answers (2022)

Redundant or incorrect tags can distort data measurement and reduce your site performance. In this self-paced course, you’ll learn how Google Tag Manager can simplify the tag implementation and management process for marketers, analysts, and developers. Unit 1: Starting out with Google Tag Manager. Lesson 1: Course Introduction

testing – How can I test Google Tag manager locally

Google Tag Manager can be easily tested on your local machine (no need for a Chrome extension), similar to how you would Preview your changes on a public website/app: Setup your Google Tag Manager account.

Google tag manager fundamentals question and answer (june

How can Google Tag Manager help you manage your website? (select all that apply) Simplify and speed up tag deployment Specify when tags should fire Manage different versions of tags Increase website performance Increase audience reach 4. 2. Google Tag Manager can only be used with Google tags TRUE FALSE 3.

Google Tag Manager vs Google Analytics – Key differences

3. Google Tag Manager is a container tag, whereas Google Analytics is not. A container tag is used to hold one or more marketing and analytics tags and their corresponding triggers and variables.. The following are examples of marketing and analytics tags: Google Analytics Tracking code, Google Ads Conversion Tracking code, Facebook Pixel Code etc.. A container tag can be used to deploy Google

The Ultimate Google Tag Manager Glossary – 2019 Edition

Google Tag Manager lets you add a range of analytics and advertising tags to your website. You can select from a range of built-in templates that streamline the configuration of tags inside Google Tag Manager. You can also add additional tags using the custom HTML and custom image tag options.

Vimeo Tracking with Google Tag Manager | Cardinal Path

Tracking how users are interacting with your embedded Vimeo videos is now easier than ever thanks to Google Tag Manager (GTM). After reading my colleague Nicky Yuen’s post about tracking user interaction with embedded YouTube videos, I felt inspired to write a similar post about Vimeo videos.So without further ado, here is the step by step guide to setting up Vimeo tracking using Google Tag

Google Tag Manager – Shopify Help Center

Google Tag Manager is available only to stores on the Shopify Plus plan. Considerations for using Google Tag Manager. To use Google Tag Manager with your Shopify Plus online store, you do the following: Have access to the checkout.liquid file. If you don’t have access to this file in your theme code, then contact Shopify Plus Support to gain

What can you track with google tag manager Jobs

Search for jobs related to What can you track with google tag manager or hire on the world’s largest freelancing marketplace with 21m+ jobs. It’s free to sign up and bid on jobs.

How to Install Google Tag Manager in – MonsterInsights

Step 1: Create Your Google Tag Manager Account. First of all, you need to visit the Google Tag Manager website and then click the Sign-Up button. Next, you need to sign in with your Google account. Once done, you can see the Google Tag Manager’s Create Account page. Click on the ‘Create Account’ button to get started.

How to use Squarespace & Google Tag Manager to Track

After you save each tag, you can “Preview” or “Publish” them in Google Tag Manager. Once they are published, the tags should fire and send the Event Category, Action and Label data you defined above to Google Analytics when you click on your email or telephone link.

Can I Add Meta Tags on page with Google Tag Manager

I have added Tag Manager script on my page. So can I add more meta tags to my page. I means can there will be Tag manager script and meta tags on page or from both of these I should use script or

27 Best Freelance Google Tag Manager Specialists For Hire

A Google Tag Manager specialist can help you eliminate client-side clutter while giving your marketers a simple and efficient way to manage all your tags. So how do you hire Google Tag Manager specialists? What follows are some tips for finding top Google Tag Manager specialists on Upwork.

How to track all Link Clicks using Google Tag Manager

You can also add in a Page table and filter by what pages the events occurred on. But I’ve chosen to keep the above Data Studio report simple just as an example report. More Articles about Google Tag Manager. Here are some previous articles I’ve written about Google Tag Manager that you might find interesting.

3 Form Tracking Techniques with Google Tag Manager

In Google Tag Manager there are several ways to track a form. Tracking is an art and there is not just one best way to do it. In this video we are going to e

How to Install Google Tag Manager in WordPress (2021)

Now you can use Google Tag Manager to generate any tags you like on your WordPress blog. Future tags will be automatically coded and embedded in the page you want using Google Tag Manager. Wrapping Up! Tags are fragments of job descriptions found on a website. Tags gather data from the page, your website’s data layer, and your browser, as

How to Install and Setup Google Tag Manager in WordPress

With Google Tag manager you can easily add and manage all of these scripts from a single dashboard. There are built-in tag templates for Google Analytics, Adwords, DoubleClick, etc. Tag manager also works with several third party analytics and tracking platforms.

Android Enterprise Associate Answers

Select the two correct answers, then submit. Google Play Protect scans devices and apps daily to block malware and other threats. Android Enterprise Recommended devices have regular security updates. Managed devices keep the cameras on so IT can find any lost devices.

Setup and install Tag Manager-Tag Manager Help – Sai Gon Ship

Setup and install Tag ManagerInstall the Google Tag Manager container snippet Install Google Tag Man

Event Tracking Not Working – How to Debug Google Tag

Now that you know how to debug a broken GTM tag, rollback an incorrect GTM publish and check if Google Tag Manager is working, you should be on your way to error-free tracking. While you can plan for the best, if the ball is ever dropped, by following these tips you’ll have several layers of safety nets to ensure you can get things back on

Setting Up Microsoft Advertising (Bing Ads) Tracking with

Updated: Google Tag Manager allows you to add multiple tracking codes to your site through one straightforward interface, saving time and simplifying deployment. Whether adding a global code or a single conversion event, you can set up a complete configuration to track most standard website actions. In this article, we’ll cover […]

Using Firebase, Google Analytics, and Google Tag Manager

Without a tag management system such as Google Tag Manager, developers have to implement new releases or versions of their application to manage their tags, pausing or trigger events. If you consider the development cycle of most companies, that can take a long time and put valuable information at risk of being lost.

Google Tag Manager Fundamentals Assessment Answers 2022

Google Tag Manager Fundamental Exam Solutions. When a marketer is entering the online field and starts running the campaign for their clients, they have to handle many tasks. Their work is not done with the help of a single analytics tool and ads account, due to which they have to manage more than one of them. Now it is not a simple task due to

Google Tag Manager Fundamentals Assessment 3 Answers (2022)

Redundant or incorrect tags can distort data measurement and reduce your site performance. In this self-paced course, you’ll learn how Google Tag Manager can simplify the tag impleme